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The main objective of developing a communication strategy is to provide a platform for community engagement. This engagement includes interaction with community members, stakeholders, project management, and the public sector. While the “Socioeconomic Impact Assessment of the Greater Cairo Strategic Vision for Development” is a study that identifies main areas where the project will have impact on the communities, the communication strategy is the approach that identifies the tools to communicate and engage with the target audience.
Source: un habitat
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